Ken Lyon, CEO of BitLogistics, is one of the pioneers of informatics development and its application within the logistics and transportation industry. Working in this arena since the early seventies and specifically with information technology since 1979 he has been directly involved in many of the pivotal events that have helped shape the use of computer based communications within the industry. He was with United Parcel Service for nine years. The last five years as Information Services Director and then Vice President with UPS Worldwide Logistics (WWL). Ken together with Tony Walford and another individual was responsible for creating and developing the WWL business in Europe. This is an innovative non-asset based global logistics business that re-engineers supply chains through the application of technology and advanced operational processes. Ken has produced several papers and been a speaker at conferences and international trade and transportation conventions around the world including the 1997 OECD ministers' conference on electronic commerce and the recent Global Information Summit for Nikkei in Japan. He also acts as a strategic consultant to several multi-national companies and government agencies, helping them understand the impact of technology on the logistics industry.